Good news today from the Campaign for a Commercial-Free Childhood: the Walt Disney Company will be offering a full refund to anyone who purchased a Baby Einstein video in the past five years. Even though the American Academy of Pediatrics recommends no television viewing for children under the age of two, the marketing of “educational” videos for babies has become a multi-million dollar industry. According to CCFC:
In 2006, CCFC filed a Federal Trade Commission complaint against Baby Einstein, Brainy Baby, and Baby FirstTV for false and deceptive marketing. As a result, the marketing for Baby Einstein and Brainy Baby was substantially altered—eliminating many of the educational claims cited in CCFC’s complaint. However, the companies made no move to compensate parents who purchased them. Now parents who purchased Baby Einstein DVDs, mistakenly believing the videos would make their babies smarter, can recoup their money by visiting: www.commercialfreechildhood.org/babyeinsteinrefund.html.
For more information, please check out CCFC’s fact sheet:
CCFC Fact Sheet on Baby Videos
0 Responses to “Disney offers full refund on Baby Einstein videos”